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  • Writer's pictureBruno Zanetti Westin

CREATION OF HOLOGRAPHIC CONTENT: HOW IS IT DONE?

Updated: Oct 10, 2022

HOLOBOX is responsible not only for the sale or rental of holographic displays, but also for the development of the content. Want to know how it works? Check out!


HOW IS CONTENT DEFINED?

One of the main concerns of the HOLOBOX team is to always keep a holographic video as faithful as possible to the customer's demand and need.


For this, before starting a project, a briefing meeting is held to better understand the purpose of each client's hologram, who their target audience is and other information.


We always seek with the client and his team to understand what are the strengths of their products or services, so that we can bring them highlighted in the holography.


Combining the display of 3D elements and images, we can highlight differentials, features or functions that make that product unique. In this way, we reinforce the important aspects of the product by presenting it in a differentiated way to potential customers.


WHAT TYPES OF PRODUCTS OR SERVICES CAN I SHOW IN HOLOGRAM?

One of the great advantages of our hologram projectors is that they adapt well to different content. We've already developed holograms of animals, cars and even to interact with a shoe.

One of the most recent projects was the development of a very complex hologram, with a somewhat curious storytelling. The client's idea to attract the public to the booth at his event was a holography that would bring the history of coffee, from bean to cup, in holography. And guess what? It was a success!

For this, it was necessary to understand with the customer how each part of the process works, which includes harvesting, drying, tasting, packaging and other steps. In order to create a holographic animation that is faithful to the real thing and that the public could identify with that story and/or learn more about the coffee, we evaluated images of the processes, know how they work, and proceed to the creative part.


Coffee history — from bean to cup — in hologram at Holobox Diamond, for booth at fair.

A good, well-designed and developed hologram is always the Holobox's secret, linked to the equipment's potential to draw the public's attention. We can offer people an experience of getting to know a type of technology that is still surprising to many and is certainly a way to draw attention to your business and your brand.







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