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  • Writer's pictureBruno Zanetti Westin

HOW DO HOLOGRAPHIC MOCKUPS WORK?

Updated: Oct 8, 2022

In recent years, several construction companies have been investing in new technologies to enrich their customers' experience and increase their sales. One of the technologies that has been gaining ground is the use of holograms in models of real estate projects. Therefore, it is important to delve into the potential of this technology to better understand its advantages.





A BETTER SOLUTION


More realistic than projects displayed on screens and more impactful than physical models, holographic models work as a connection between the physical and virtual worlds.


Unlike other mixed reality technologies, where special glasses, cell phones or tablets are required, holograms can be seen with the naked eye using reflection techniques.


Display of GAV Resorts holographic mockups at ADIT 2021

CIVIL CONSTRUCTION IS A PIONEER IN THE USE OF NEW TECHNOLOGIES.


Driven by technological advances and competition itself, this segment invests heavily to create solutions that guarantee differentiation in the minds of consumers.


HOLOBOX has been investing in research on holograms for years, and after creating holographic devices for different segments, we developed a product specially designed for the areas of architecture and engineering, called Holobox Diamond.


Holographic mockup of a real estate development

This equipment projects images onto a prism and they are reflected to our eyes. These translucent images are superimposed on the environment, creating a mixture between the two worlds, the real and the virtual.


WHAT ARE THE ADVANTAGES OF USING HOLOGRAPHIC MOCKUPS?


Models are considered unanimous among brokers, as one of the main sales support tools, but space problems may limit the use of physical models in certain stands.


As the use of holographic models, it is possible to optimize spaces and time, displaying hundreds of projects on the same equipment. In this way, it is possible to carry out simultaneous launches or present the entire catalog of the construction company's products to customers, using the space that was previously occupied by only a physical model.


Hundreds of holographic mockups in the same product

Another key factor is cost reduction. Traditional models are discarded after the sale period of the respective projects. The hologram projector, on the other hand, has a long service life and can be used for years, for various projects.


In addition, Holobox Diamond can also be used for other purposes, such as performing holographic presentations, displaying a virtual receptionist and so on.


Control application being used in Holobox Diamond

The solution uses a proprietary system that is easy to install and maintain. With the web application, which can be accessed from any smartphone, it is possible to control all Holobox Diamond functionalities.


WHAT'S UP? READY TO USE A HOLOGRAPHIC MOCKUP IN YOUR BUSINESS?


Thanks to innovative features, holographic mockups can help your sales team to win new customers and investors. If you are looking for differentiation, this is a great opportunity to associate your brand with innovation and technology and get ahead of the competition.


Send a message to us and find out everything we can do for you.


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